
Our Advanced / Personalized Succeeding Online Workshop will be held on Tuesday and Thursday,
May 13th and 15th, 2008, from 3:00 to 5:00 PM (both days) at the Riverside Inland Empire Office of the SBDC.
The cost for this class will be $199.00 and worth every penny. If you're not happy with the class, just let me know and
I'll refund your money. I'm confident that you'll be 100% satisfied and leave with valuable knowledge that will help you
really expand your business.
Register now...
ADVANCED / PERSONALIZED WORKSHOP SUMMARY
A.) Two days of instruction with a one-day break in between to give you time to work on your Site Text Plan and to
get feedback on the second day of instruction. We'll also cover Link Building techniques and tools in more detail.
B.) Workshop Hours would 3:00 PM To 7:00 PM on both days so you can avoid traffic and make to it easy for you
to get away from work or school.
C.) How to use Google's Pay Per Click to beat the competition. This is a great piece that we don't get to cover enough
in our beginner class.
The cost is $199.00 per person which includes the workbook.You can bring a notebook computer but it is not required.
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ADVANCED / PERSONALIZED WORKSHOP DETAILS...
1.) Personalized Keyword Research - Proper keyword research will make or break any online marketing effort. Choose
the wrong keywords and you will spend lots of time climbing the wrong tree. We will help you to pick keywords that will
bring in the highest number of
qualified visitors possible to your web site.
2.) Personal Guidance on a 5 Page Site Text Plan - We will help you to create a Site Text Plan that make it easy for web
surfers to find your web site and that make it possible for your web pages to rank higher in Search Engine Results Pages.
3.) A Workbook (both digital and physical versions since some of you may want to use your laptop in class) - This will
allow you to recall the ideas by personalizing the information and getting you more involved in the processes.
4.) Pay Per Click (PPC) Instruction - PPC is the fastest growing advertising method in the world yet most businesses go
about it completely wrong. We will teach you to understand PPC and use it to beat your competition. In this module, you
will learn...
- How To Analyze Your Site Log Files - You will learn how to gauge your success. You can't improve online sales results
if you don't know where you are starting or if you don't know how to access web traffic logs. We will teach you how to
access web your traffic statistics from log files, what to look for, and how to measure improvements properly.
- Calculate Your Profit Per Click - To succeed using modern advertising methods such as Google Adwords and Yahoo's
Search Marketing, where users pay on a per click basis, you MUST understand how to calculate your per click profits.
Many companies lose money on these very valuable advertising mediums because they don't understand how to use
the tools that exist.
- How to use Split Testing Analysis To Improve Your Google Search Ranking Results - We will help you to understand
and use the testing tools that Google and other PPC ad providers offer to continually improve your click through rates
and increase the number of visitors to your web site.
- Formulas And Principles Of Advanced Online Advertising Methods - Helps you to understand and use advanced media
metrics. The advertising world is changing so quickly and to succeed in the new online market all businesspeople need
to have these skills.
- Information On Landing Pages To Help Increase Results Once Visitors Come Through To A Users Web Site - We will
share ideas on how to increase your "Conversion Ratio". This is the number of people who actually buy things at your
web site or act on your offers.
Thanks again.
Remember, we are capping this class at 10 participants. Let me know right away if you want to reserve a spot.
We also plan to keep a "Mastermind Group" going after the class is over to help you continue to implement your objectives.
Best Regards,
--
Joe
Phone: 1-909-606-9175
Mobile: 1-951-313-7200
Sponsored by
______/ Personaweb, Inc.
_____/ 15942 Los Serranos Country Club Drive, Unit D230
____/ Chino Hills, CA 91709
___/ Phone: 909-606-9175
__/ Fax: 909-606-9275
_/ Email: joe@personaweb.com
and the Inland Empire Small Business Development Center
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